Unfortunately, there are no ready-made services, that allow you to accurately determine how much you will need to invest in advertising campaigns to achieve your goals. The available tools can give only an approximate forecast, so specialists very often make adjustments to the data obtained, based on their own experience.

It should be understood that many users use several devices and search engines at the same time, and before they make an order from you on the site, they can go through a difficult path to several transitions to your site from completely different sources. And the more opportunities for the user to return to your site, the better.

Therefore, for the most correct answer to this question, you first need to audit your site and business, and only then make a decision regarding advertising in the search engines.

To get the maximum number of clicks, advertising should be attractive to your customers. In order for advertisements to target users, it must match what they are looking for on the Internet. Those. Specify keywords in your ad to show users what they are looking for, and then google self-identify keywords in ads.

Negative keywords are a set of words that, along with keywords, are indicated in the settings of the advertising campaign of contextual advertising in Yandex.Direct and Google AdWords systems.

Negative words allow you to advertise only to the target audience, make the cost per click lower and use the budget for promotion more efficiently.